Private Labeling your own products is an exciting venture!  After using other companies’ creams for years, you finally get to formulate your own great line choosing the exact active ingredients, packaging, names, label design and even scents that will set you apart and create a brand that is unique to you.  You already know the benefits of having your own hair or skincare line; higher profit margins coupled with exclusive products that are not sold anywhere else.  So, it’s tempting to dive right in and start choosing containers, creating color schemes and concocting fragrances to develop irresistible products that are ready to take on the beauty world by storm!  But before leaping off the ledge into the wonderous world of private labeling, take some time to ponder the following considerations before placing your first order. 

Who is Your Ideal Customer?  The answer to this question will help you decide major decisions about, well, everything!  And no, the answer is NOT “Everyone who has skin!”  It is critical to narrow down your niche and target one of three main groups of individuals:  1) The Organic Hippie 2) The Young and Hip or 3) The Haute High End.  Making this initial assessment will help streamline all of your branding decisions, keep your target audience in focus and increase your chance for success!

1. The Organic Hippie – The range for this class of customers spans from 70 to 17 years old and across all ethnicities. Most organic consumers are in the middle to upper salary ranges.  People that are new to buying organic products tend to focus on key words on the label and are usually not partial to any particular brand. Words like “natural”, “botanical”, “cruelty free” and of course “organic” will grab their attention so if this is your target audience, best to include these words on the front label and possibly even in the name of your brand.  Savvy consumers understand the value of organic and are willing to spend more money on their products.  They are also looking for something beyond just organically grown ingredients and want active, superlative products.  This is why you need to choose high quality formulations that make a noticeable positive improvement in your client’s skin and hair.  Fresh color schemes that include white are often used.  Containers are made out of recyclable materials and to reduce waste, may not include “double packaging” in the way of a box.  Products are fragranced with essential oils or scents that are nature based like lavender, cucumber or rose.
2. The Young and Hip– Think millennial.  This group of young adults wants fun products that reflect their exuberance and focus on hot trending ingredients.  Packaging is brightly colored and can even include metallic images and closures.  The box is Queen in this packaging scheme.  It can present like a work of art enticing the consumer with coolness and the promise of a quality product inside. This group also spends more money on fragrance than previous generations and are looking for a unique “scent-sory” experience.  Focus on unique and whimsical smells and products that can add some perfume to the body in the way of a lotion or hair treatment; not necessarily spritzed out of an atomizer.
3. The Haute High End– This has nothing to do with a person’s socioeconomic condition or status.  It has to do with their state of mind and the experience they desire while choosing and applying their products. Darker jewel-toned branding on frosted glass or black packaging with matching or gold toned closures appeals to this set that often includes baby-boomers and beyond.  Luxurious and anti-aging treatments are the name of the game.  These clients are willing to pay a higher price point when they see ingredients that will slow the hands of time; retinol, Vitamin C, hyaluronic acid and ceramides will be at the fore-front of your label – a label that will simultaneously be exuding sexiness and class!

Of course, this list is not finite.  There are many other niches that you can target to create a super star product line that specifically appeals to your ideal customer and reflects the brand that is uniquely YOU!  Call us today and we will introduce you to products, packages and perfumes that are a perfect fit for your personal brand.

The post What Brand Style are You? Hippie, Hip or High End? appeared first on Pravada Private Label.

Now in stock!  Your customers already love your privately labeled organic skincare merchandise.  Extend your line by offering high quality hair care products that will continue to delight while staying true to your earth-friendly roots.  Plant oils and organic extracts form the bases of these high performing salon quality shampoos, conditioners, styling products and treatments.  They deliver real performance without harsh chemicals for products that you can trust and feel great about using.

And with Pravada Private Label, no need to worry about container conundrums!  Your packaging does not have to take a back seat to these premium products.  Like with our skincare line, we offer a range of stylish and highly functional containers that will distinguish your hair care and create a trend-worthy brand that will go head-to-head with the big labels without the big overhead.  Best part?  Our eco-friendly plastics are made with the highest level of recyclability.  Glass is also an option, so you can feel good about the inside and the outside of your private labeled line.

Rich with botanicals and vitamins, our products feature high end hair ingredients for maximum results.  Organic Hemp Seed Oil smooths cuticles for unruly stands creating luster and manageability.  ProVitamin B₅, a classic hair nutrient, penetrates readily to deeply condition hair preventing split ends and damage due to heated styling tools.  Organic Argan Kernal and Pumpkin Seed Oils contain high levels of Vitamin E – your anti-pollution solution for environmentally stressed hair.  Our ingredient lists will simultaneously impress the most discriminating salon professionals and environmentalists!

Let our consultants help you choose the unique scent that defines your personal brand.  Our fragrances are on trend and our essential oil options create a natural aromatherapy experience your clients will remember and want to return to… again and again.  Call our team today toll free at 877.471.3302 or contact us at info@pravada.ca to request your one free hair care sample to begin your private label journey.  And welcome to Pravada – Private Label Simplified!

• Sulfate Free
• Cruelty Free
• Paraben Free
• Phthalate Free
• Colorant Free
• Mother Nature Approved

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In Observance of Labor Day – both our Canada and United States offices will be closed on Monday, September 2nd.  We encourage you to place your orders now and have a blissful holiday weekend!

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It all started with some flowers…and the human ability to detect aromas…and thus was born our obsession with all things smelly and the art and science of aromatherapy.   Ancient civilizations used plants as far back as 4,000 years for everything from flavoring foods to anointing themselves for a hot date out to the pyramids or scenting their bath water.  Cleopatra, the iconic seductress, was supposedly a big fan of Egyptian Jasmine, sultry Indian Patchouli and even Grapefruit.  The Queen was onto something here as a recent study has revealed that these scents, particularly Grapefruit, were shown to illicit feelings of sexual arousal in men.  Way to go, Cleo!

Because our products are botanical based and include flower and herb extracts and nut, seed and essential oils, some of them have slight natural scents from the organic and natural ingredients used and are lovely as is.  Many of them do not have a strong fragrance and are considered “scent free”.  This is based on the type of plant, the extraction process of the plant parts and the concentration used in the product.  We understand the importance of aromatic experiences and offer beautiful fragrances that can be added to our scent free bath, body, hair and skin products.  Our Project Consultants can inform you of the products that best lend themselves to additional aroma and can guide you on selecting an essential oil or fragrance oil to create a unique signature scent that will distinguish your brand.

So how can you scent your organic private label skin and hair products to create a memorable experience for your customers while avoiding fragrances that smell like they came out of a chemical factory?  Pravada provides two effective, safe and delightful offerings with hundreds of aromas to choose from.

Essential Oils

• These are aromatic volatile liquids distilled from shrubs, flowers, trees, roots, bushes, and seeds.
• Each essential oil may consist of hundreds of different and unique chemical compounds and are highly concentrated – far more potent than dried herbs.
• The scent will dissipate after application when exposed to air and the warmth of your skin.
• Pravada provides about 15 essential oils to choose from.
• Since they are derived from nature, allergies should be considered.

Fragrance Oils

• These are created in the lab and because they are non-volatile, the aroma is more stable and lasts much longer than the smell from essential oils.
• Not all plants release essential oils that can be used for scent. Good examples are blueberries and apples.  If you would like something to have those aromas, a fragrance oil is a perfect solution!
• Pravada provides 100’s of fragrance oils to choose from that are phthalate free.
• Specific plant allergies do not come into play when using fragrance oils.

Two scents are included with each product purchase so let your inner-Cleo create a fragrance profile that is unique and captures the essence of your individual brand!

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Professional Skin Care Ingredients – AHA & BHA

Throughout your career as a skin care professional, you are likely to be asked about the best ways to exfoliate. And, if you’re like the rest of us, you’re always on the hunt for the latest information to offer your clients.

Today, let’s take a dive into alpha hydroxy acids (AHA) and beta hydroxy acids (BHA), two important ingredients in our private label skin care. It’s fair to consider AHA and BHA cousins – with enough in common to make them related, but different enough to stand alone.

In a moment we’ll break down the similarities and differences between the two, but first, let’s review why we need to exfoliate at all. Skin – no matter how healthy – exfoliates dead cells every single day. Over time though, the process slows and our skin does not shed dead cells as effectively. The unfortunate result of this slowdown includes dry, flaky, dull skin. It can also lead to clogged and/or enlarged pores, unexplained bumps, new wrinkles, uneven skin tone, and loss of firmness.

The value of exfoliation simply cannot be overstated. Two of the best ways to exfoliate involve using products that include AHA or BHA, and that’s where our private label skin care products come in.

AHA (Alpha Hydroxy Acids) in Skincare

Essentially, AHAs are a class of chemical compounds that can be synthetic or naturally occurring. They’re water-soluble and can be made from sugary fruits. Our organic private label skin care provides AHA products that break down the outer layer of skin and peel it away, leaving new (and evenly pigmented skin) to take its place.

Because AHAs are so effective, it’s important to use it only once every other day, unless otherwise directed.

Although AHA contains the word acid, our private label natural skin care is actually gentler on skin than many scrubs on the market. AHA-containing products are great for clients who suffer from acne or are frustrated by acne scars and want help to reduce them. AHA can also be used on other acne-prone areas, like chest or back. It’s important to remind clients of the importance of using sunscreen while using AHA products.

BHA (Beta Hydroxy Acid) in Skincare

As mentioned, BHAs are closely related to AHAs. In fact, the two compounds are separated by a single carbon atom. Like AHAs, they are good for treating acne. BHAs are also great for getting rid of dead skin and allowing new, fresh skin to grow. They’re the go-to for correcting dark spots and photo damage and can even help improve the texture of skin.

If you have a client with oily, acne-prone skin, a BHA exfoliant is your best option. It’s oil-soluble and penetrates beneath the skin’s surface to clean out pores and reduce oil. It also makes its way through clogged pores to treat blackheads and whiteheads. Best of all, BHAs have anti-inflammatory and antibacterial properties that reduce swelling and make skin healthier.

AHA and BHA Similarities and Differences

Both alpha hydroxy face cream and beta hydroxy face cream work to improve hydration and reduce the appearance of wrinkles. They both reduce age spots and skin discoloration. And finally, they both remove dead skin, leaving softer, younger-appearing skin.

In short, an AHA cream is better for dry skin and helps improve the skin’s moisture content, whereas BHAs exfoliate at a deeper level and are the best option for oily, acne-prone skin.

For the best of both worlds, an AHA plus BHA cleanser sinks deeply into the pores to clean, works to reduce unwanted discoloration, and leaves the skin feeling soft.

The post Proven Skin Care Ingredients You Should Know – BHA and AHA appeared first on Pravada Private Label.

Marine Complex: Rehydrate Skin with Sea Minerals and Ocean Extracts

Our team at Pravada Private Label works hard to ensure you have access to only the best private label skin care products for your cosmetics line. We’re pleased to offer a complete collection of Marine Complex products designed to rehydrate with sea minerals and ocean extracts. This protocol provides everything needed for pampering the skin for a beautiful, healthy glow.

Here is a list of our top five Marine Complex products in the protocol and why they make a great addition to any line of natural and organic based skin care products.

Marine Complex Masque

As the first step in the protocol, our Marine Complex Masque is mild enough for use several times a week. It includes a variety of ocean elements including seaweed, Irish moss, and spirulina to help to restore firmness and elasticity to skin. Safflower oil, sweet almond oil, rice brand oil, and grapeseed oil provide significant levels of hydration and antioxidant protection. This cream-based clay mask is a fan favorite, as it won’t harden fully like other clay masks and washes easily away with water. It is suitable for all skin types and is designed to tighten pores without drying the skin.

Marine Complex Cleanser

Our Marine Complex Cleanser is packed with vitamins, minerals, trace elements, and polysacharides that promote a balanced and dewy complexion. Designed to be used twice daily, the formula includes nourishing and skin enriching botanicals such as tea tree oil, burdock root, and red clover. If used as part of the overall system, this cleanser has shown to reduce age spots and minimize wrinkles for glowing skin. This is really the basis of the whole protocol and is sometimes used as the first step in lieu of the masque.

Marine Complex Hydration Mist

As our signature toner in the protocol, our Marine Complex Hydration Mist features organic aloe leaf juice and hyaluronic acid to draw in lasting hydration for soft, supple skin. Best used after cleansing, the product can be misted over your face or applied traditionally to a cotton pad and used as a toner. This product is a client favorite!

Marine Complex Serum

Next in the system comes our Marine Complex serum. As a delivery system for added hydration, this product features the benefits of ninety trace ocean minerals to help brighten skin and leave you looking flawless. After using our Marine Complex Cleanser and Hydration Mist, apply the serum directly onto your entire face, neck, and decollete. This product is designed for daily use for optimum results.

Marine Complex Hydration Creme

For added moisture after the serum, apply our Marine Complex Hydration Creme. This light and fresh formula features the same benefits of other products in the line, but has added jojoba oil and shea butter that will give skin a glow without looking shiny. It is designed for daily use to help rapidly restore firmness and elasticity to the skin. Suitable for all skin types, this is the perfect boost for combating dryness—especially during the summer months!

These Marine Complex products make a great addition to your line of natural skin care products. The best part? Our team can help you private label these products with your own company or logo, giving your clients all the benefits of the Marine Complex product line while allowing you to showcase your own brand.

At Pravada Private Label, we’re interested in helping you start your own natural skin care line. Check out our process page to learn more.

Our team at Pravada Private Label works hard to ensure you have access to only the best private label skin care products for your cosmetics line. We’re pleased to offer a complete collection of Marine Complex products designed to rehydrate with sea minerals and ocean extracts. This protocol provides everything needed for pampering the skin for a beautiful, healthy glow.

Here is a list of our top five Marine Complex products in the protocol and why they make a great addition to any line of natural and organic based skin care products.

Marine Complex Masque

As the first step in the protocol, our Marine Complex Masque is mild enough for use several times a week. It includes a variety of ocean elements including seaweed, Irish moss, and spirulina to help to restore firmness and elasticity to skin. Safflower oil, sweet almond oil, rice brand oil, and grapeseed oil provide significant levels of hydration and antioxidant protection. This cream-based clay mask is a fan favorite, as it won’t harden fully like other clay masks and washes easily away with water. It is suitable for all skin types and is designed to tighten pores without drying the skin.

Marine Complex Cleanser

Our Marine Complex Cleanser is packed with vitamins, minerals, trace elements, and polysacharides that promote a balanced and dewy complexion. Designed to be used twice daily, the formula includes nourishing and skin enriching botanicals such as tea tree oil, burdock root, and red clover. If used as part of the overall system, this cleanser has shown to reduce age spots and minimize wrinkles for glowing skin. This is really the basis of the whole protocol and is sometimes used as the first step in lieu of the masque.

Marine Complex Hydration Mist

As our signature toner in the protocol, our Marine Complex Hydration Mist features organic aloe leaf juice and hyaluronic acid to draw in lasting hydration for soft, supple skin. Best used after cleansing, the product can be misted over your face or applied traditionally to a cotton pad and used as a toner. This product is a client favorite!

Marine Complex Serum

Next in the system comes our Marine Complex serum. As a delivery system for added hydration, this product features the benefits of ninety trace ocean minerals to help brighten skin and leave you looking flawless. After using our Marine Complex Cleanser and Hydration Mist, apply the serum directly onto your entire face, neck, and decollate. This product is designed for daily use for optimum results.

Marine Complex Hydration Cream

For added moisture after the serum, apply our Marine Complex Hydration Cream. This light and fresh formula features the same benefits of other products in the line, but has added jojoba oil and shea butter that will give skin a glow without looking shiny. It is designed for daily use to help rapidly restore firmness and elasticity to the skin. Suitable for all skin types, this is the perfect boost for combating dryness—especially during the summer months!

These Marine Complex products make a great addition to your line of natural skin care products. The best part? Our team can help you private label these products with your own company or logo, giving your clients all the benefits of the Marine Complex product line while allowing you to showcase your own brand.

At Pravada Private Label, we’re interested in helping you start your own natural skin care line. Check out our process page to learn more.", "url" : "https://pravadaprivatelabel.com/marine-complex-rehydrate-skin-with-sea-minerals-and-ocean-extracts/", "publisher" : { "@type" : "organization", "name" : "Pravada Private Label", "logo" : { "@type" : "imageobject", "url": "https://pravadaprivatelabel.com/wp-content/uploads/logo.jpg" } } }

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The Pravada Team is excited to announce our partnership with PayHub! If you’re starting your own website or introducing your new private label cosmetic line this merchant service can easily assist you. See a note from PayHub to our clients below:

For over ten years, PayHub Payments has been providing businesses reliable, simple & cost effective payment processing. Our transparent and consistent pricing, paired with our world-class customer service and payment technology has provided a payment platform for businesses to grow.

We make it easy for private label cosmetic and private label skin care businesses to accept credit card payments in-person and online with access and integration to the leading technology. Our payment processing seamlessly integrates with stand-alone terminals, retail POS systems, and eCommerce shopping carts. Whether you sell your products in-store, online or wholesale – we will provide the perfect solution for you to process payments with ease while saving on your credit card fees.

Power your storefront or online store with our fast and secure payment processing. We will work with your back end platform directly for easy set-up and full customization for your business and your customers. We seamlessly integrate with platforms and software like Shopify, WooCommerce, Authorize.net, Quickbooks and many more. We also provide mobile processing for trade shows, pop-up shops, which is perfect for off-site sales opportunities for your cosmetic and skincare brand.

Visit us at www.payhubpayments.com/cosmeticsolutions.

Please note PayHub is currently available in the US and will be available for Canada soon!

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We’re wishing all our clients an amazing Easter weekend!

Both our Toronto and Naples office will be closed on Friday, April 19th and reopening on Monday, April 22nd.

For any inquiries on how to start your private label cosmetic line, email us at info@pravada.ca and we will get back to you ASAP. In the meantime you can shop our samples here.

We’d like to thank you for your business and hope you enjoy your long weekend!

-The Pravada Team

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Under Eye Care – Let’s Talk Eye Cremes and Eye Serums!

When developing your private label skin care or private label cosmetic line it’s important to always have options for under eye care. Often we neglect our under eyes, forgetting it’s considerably thinner than the rest of our skin, which causes the area to become dark, dry, puffy, wrinkle and sag quicker than the rest of our face. Genetics, diet, hydration, or sleep are all factors that can effect the delicate area.

It’s important for both men and women to be proactive in their under eye regime and it’s never too late to start. At Pravada Private Label, we updated our eye serums, eye cremes, and eye treatments to provide you and your clients the best eye care options! See below to find products that best suit your private label cosmetic or private label skin care line!

Optim-Eyez Probiotic Eye Serum

PH balancing probiotics inhibit melanin production and evens skin tone in this revitalizing serum. Caffeine rich Green Tea increases circulation to depuff the under eye area while pomegranate tightens and hydrates skin.  These ingredients work together to fight and repair damage caused by free radicals and environmental stressors.

Brightening Eye Créme

Our Brightening Eye Creme, containing pH balancing probiotics, is formulated to inhibit melanin production and illuminate the skin around the eyes. Pomegranate tightens and hydrates skin while caffeine increases circulation to depuff and firm the delicate eye area.

Age Defying Eye Conditioning Treatment

The delicate skin around the eyes requires a particularly intelligent and gentle approach to effectively address it’s needs. This natural, chirally correct formula provides the perfect balance of moisture, protection and revitalization. Perfect for daily use on its own or under make up for a smooth under eye appearance.

Vitamin C Eye Treatment

A gentle and effective treatment for delicate eye area to revitalize skin and turn back the clock. This eye treatment is a concentrated delivery system for a high form of active, bio-available vitamin C for radiant eyes.

Advanced Firming Eye Creme with Matrixyl 3000

This highly advanced formulation combines the cutting edge peptides of Matrixyl 3000 and Tripeptide-5 plus ocean based retinol and fruit based glycolic acid to firm, rejuvenate, repair and soothe fragile skin around the eye. This, combined with dozens of botanicals, pure plant oils and organic vitamins and minerals will leave your eye area soft and hydrated with the look of fine lines and wrinkles minimized.

Peptide Complex Eye Gel

Lightweight, efficient and unique. This eye gel smoothes the appearance of wrinkles, evens skin tone and texture, and helps restore elasticity and firmness to the skin. With hyaluronic acid, periwinkle, licorice, and MSM this gel reduces the look of puffiness and dark circles, resulting in firmer, younger looking skin around your eyes.

Peptide Day Eye Moisturizer

Protect delicate eye area with this daytime treatment, loaded with antioxidants, humectants, peptides, fruit acids, and rare botanical actives. Revitalize skin to reduce the look of lines and dark circles. A wonderfully gentle formula.

Bio-Cell Wrinkle Defense

This formulation is focused on reducing the appearance of wrinkles, helping to boost collagen and restore elasticity. Fortified with the healing power of Aloe, hydration from vegan hyaluronic acid, brightening from reishi and licorice, and tightening from Eye Bright, this effective and powerful serum leaves skin feeling firmer, younger and more beautiful. 

Feel free to click on the product links for more information or to shop the samples. Interested in starting your own line or have questions? Contact us, and we will show you the simplified way to get started with your own line of private label cosmetics.

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Incorporating Probiotics Into Skin Care

We’ve all heard the word before – probiotics. It’s a buzzword that’s everywhere, taking the private label skin care, wellness and health market by storm. Normally we take the supplement on it’s own or make sure it’s incorporated to our diet but, now it’s being introduced to skin care. Let’s breakdown probiotics to see why you need it in your private label skin care or private label cosmetic line.

What Are Probiotics?

When you hear the word bacteria, you probably think of germs or infections. These live microorganisms can of course be related to that but, our body needs bacteria to properly function and maintain health. Probiotics are “good” live bacteria and yeast. Our body is made up of “good” and “bad” bacteria but, after taking for example, antibiotics, you may have more “bad” bacteria than “good”. Probiotic supplements and probiotic heavy foods (when ingested) act to balance and maintain both types of bacteria.

Probiotics In Skin Care

Why do we need probiotics in our private label cosmetic or private label skin care line? Our skin, like the rest of our body, is made up of bacteria. Just like taking a supplement to balance the microorganisms, topically applying skin care products with probiotic ingredients work in a similar fashion. When our skin is out of balance this can cause even the “good” bacteria to turn “bad”. Reactions may be, acne, dryness, dark spots or rosacea. Adding probiotic products to your private label skin care line will help balance and maintain your client’s skin concerns. Here are some benefits of probiotics when used in skin care:

• Protects skin against environmental damage
• Maintains skin’s hydration, fighting against dryness
• Calms and soothes the skin to help fight redness and irritation
• Help restore skin’s natural pH balance
• Gently exfoliates dead cells and boosts collagen

Probiotic Products For Your Private Label Skin Care and Private Label Cosmetic Line

Optim-Eyez Probiotic Eye Serum

PH balancing probiotics inhibit melanin production and evens skin tone in this revitalizing serum. Caffeine rich Green Tea increases circulation to depuff the under eye area while pomegranate tightens and hydrates skin.  These ingredients work together to fight and repair damage caused by free radicals and environmental stressors.

Skin Balancing Probiotic Masque

Rejuvenate tired, dull complexions with this ultra hydrating, mineral rich facial masque. Kaolin clay is infused with the natural benefits of probiotics, kale, and carrot proteins. Probiotics extracted from yogurt gently exfoliate, calm and moisturize the skin while boosting skins collagen production. These ingredients work together to soften and detoxify the skin.

Brightening Eye Créme

Our Brightening Eye Creme, containing pH balancing probiotics, is formulated to inhibit melanin production and illuminate the skin around the eyes. Pomegranate tightens and hydrates skin while caffeine increases circulation to depuff and firm the delicate eye area.

Feel free to click on the product links for more information or to shop the samples. Interested in starting a private label skin care or private label cosmetics line or have any other questions? Contact us, and we will show you the simplified way to get started with your own line of private label cosmetics.

The post Incorporating Probiotics Into Skin Care appeared first on Pravada Private Label.

In honor of Canadian Thanksgiving, the Pravada Canadian office will be closed on Monday, October 14th and will re-open on Tuesday the 15th.  We are thankful for your business!

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Peptides are powerful segments of protein that can be the boss of your cells! They can encourage increased collagen production, have a tightening effect and help to plump skin. Our Peptide product line contains Amino Acids in conjunction with Palmitoyl Tripeptide-5, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1 for the maximum punch of these anti-aging ingredients.

The most famous firming peptide, Matrixyl, featured in our Advanced Firming Eye Cream, was shown to double the amount of collagen production (in a 2013 study)!

Laser and microneedling have skyrocketed in popularity for anti-aging treatments. People also use this technology to help decrease acne scarring and hyperpigmentation. These treatments inflict mild damage to the skin to stimulate an accelerated rate of repair building new tissue, collagen and elastin for smoother more even toned skin. So, a critical step to the success of these treatments is aftercare. Our Peptide Bio-Cell Wrinkle Defense gel is the perfect private label product providing Plant Stem Cell and Peptide technology – aiding the healing and repair process. Aloe and Hyaluronic Acid soothe skin and replenish moisture that is lost during treatments. If your spa or clinic is offering these treatments, it is essential that you also offer a private labeled product that will help your clients achieve maximum results!

Ramp up your daily cleanse with Amino Acids! These building blocks of peptides help boost collagen production and tissue repair while prepping skin for serums and moisturizers.  Combined with Hyaluronic Acid, Borage and Rosehip Oils to deeply nourish and condition skin while whisking away pollution and debris, this Peptide Complex Hydration Cleanser is worthy of your brand! Order a sample and let us help you launch a product that everyone needs in their skin care arsenal.

Hey Honey! Our Peptide Face and Neck Firming Lotion contains balancing bee Propolis and Royal Jelly adding amino acids and trace minerals to this gravity-defying cream. Peptides work at a deep level to help smooth skin while Hyaluronic Acid locks in moisture. BEE-autiful!  Get your hands on a sample and fall in love…with your skin!

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Holiday festivities and shopping are around the corner! The holiday season is a busy time and Pravada is here to help. We want to be sure you are prepared in advance for all of your seasonal orders. Whether you are starting your skin or hair care line for the first time or reordering your stock in time for holiday sales, don’t delay – call us now for on time delivery of your products!

Please factor in our Autumn lead times that can be up to four to six weeks.

Contact one of our Project Consultants today so that we can exceed all of your holiday scheduling needs.

Pravada Naples, Florida – Direct: 239-260-9826 x1 or call Toll Free: 1-877-471-3302

Pravada Oakville, Canada – Direct: 905-412-3302 x1

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The use of enzymes in the skincare industry has become mainstream and the catalogue of these powerful proteins is ever expanding. These natural catalysts from nature promise a brighter complexion and deeper product penetration through increased exfoliation. But what exactly is an enzyme and how does it help the skin?

Enzymes are proteins that help speed up the rate of naturally occurring chemical reactions. The ones commonly used in skincare products are known as proteolytic enzymes. They function by breaking down keratin proteins that are in dead cells helping rid the skin of extra, obsolete tissue. The other function of enzymes used in skin treatments is as an antioxidant – protecting the skin from free radicals generated by sun exposure and pollution.

Pravada’s private label Triple Enzyme Peel is an effective exfoliant that can be gentler then scrubs or chemical peels. The power of three fruit enzymes makes this product a great multi-tasker. Pomegranate enzyme is a powerful antioxidant that helps to reduce inflammation and brighten the skin. Enzymes from Papaya and Pineapple break down dead skin cells revealing a smoother complexion. This product helps to promote deep hydration, reduce oiliness and relieve skin of irregular pigmentation.

Private label our peel and personalize it with a signature scent to create a professional spa product worthy of your back bar, a space on your retail shelf or in your Amazon storefront. Shop our samples to experience your next private label product phenom!

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As temperatures plummet across the continent, cold weather means drier air.  Heaters inside the home, office and car deplete what little humidity is left, parching skin and destabilizing its protective barrier. Help your clients combat wintertime woes with private label skin care and hair care products that plump and preserve moisture levels in skin.

Barrier Protection – Botanical based creams that prevent evaporation and shield skin from exposure to frigid weather and winter clothes that may be warm, like wool, but are often itchy, are in high demand this time of year.

Best Skin Care Products for Creating a Moisture Barrier:

Products with Ceramides are great options as they help to replace the skin’s natural oils.  Shea Butter is a great wind burn remedy and can be used in higher concentrations on the body and in smaller amounts on the face. Try Pravada’s:

• Age Defying Ceramide Cream
• Advanced Ultra-Lift Night Treatment
• Fair-Trade Shea Butter Cream

Lock Moisture In– Private label skin care products that contain humectants like Hyaluronic Acid (HA) help to trap and hold water in the skin.  Ensure that products have botanical based HA and educate clients to apply these moisture retention treatments to skin immediately after cleansing. Try Pravada’s:

• Advanced Hyaluronic Acid Serum with Aloe Vera and Glycerin (also offered with Swiss Apple Stem Cells)

Choose the product perfect for your target market and price point.  Offer a lotion to layer on top such as the Advanced Smoothing Cream for a double Hyaluronic Acid infusion.  Rescue dry hair with our Hydra-Silk Leave-In Treatment, rich with Jojoba and Hemp Oils to smooth frizz and restore shine.

Add an Eye Cream– The skin under the eyes is thin and can quickly dehydrate.  Clients complain of crepey, flaky under eye tissue during the winter months.  Offer them an herbal remedy that provides immediate visible results.  For optimal hydration, offer layers of peptides. Try Pravada’s:

• Peptide Complex Eye Gel
• Peptide Day Eye Moisturize

Both are loaded with Amino Acids and Antioxidants to ward off wrinkles and smooth delicate skin.

Finding the Perfect Private Label Products for Winter Skin Care

Let our consultants help you choose the right products that define your personal brand.  Our ingredients are on trend and our fragrance options create a natural aromatherapy experience your clients will remember and want to return to… again and again.  Call our team today toll free at 877.471.3302 or contact us at info@pravada.ca to place your sample order to begin your private label journey.  And welcome to Pravada – Private Label Simplified!

• Sulfate Free
• Cruelty Free
• Paraben Free
• Phthalate Free
• Colorant Free
• Mother Nature Approved

The post 3 Winter Skin Care Requirements for Your Product Line appeared first on Pravada Private Label.

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We’re wishing all our clients an amazing Easter weekend!

Both our Toronto and Naples office will be closed on Friday, April 19th and reopening on Monday, April 22nd.

For any inquiries on how to start your private label cosmetic line, email us at info@pravada.ca and we will get back to you ASAP. In the meantime you can shop our samples here.

We’d like to thank you for your business and hope you enjoy your long weekend!

-The Pravada Team

The post Happy Easter! appeared first on Pravada Private Label.

How Can You Market to Skintellectuals?

When selling your private label skin care products to consumers, it’s important to know what types of customers will value the natural, high-quality products that you are offering.  In the beauty industry, one group of consumers to consider targeting are skintellectuals.  Since they are a growing group, engaging skintellectuals can be very beneficial to your company.

Who are Skintellectuals?

Skintellectuals are self-taught, discerning, clued-in customers that are seeking highly effective, no-frills products with competitive price points. This group has a growing influence in the marketplace and expect “full disclosure” on their products with ingredient forward marketing that cuts the fluff and focuses on facts.

When designing your marketing plan for your private label skin care or hair care line – keep these three tips in mind to ensure you capture the interest of the most savvy skintellectuals:

1) Focus on Safety

Formulation safety is paramount and clever consumers steer clear of blacklisted ingredients. To have your marketing materials point out what’s not in the product is equally as important as highlighting what is inside. Icons on the packaging indicating “paraben free”, “cruelty free”, and “phthalate free” help skintellectuals make quick decisions about whether they are going to further investigate the product.  Safety for the environment is also considered as sustainably sourced and organically grown botanicals are favored.

2) Spend More Money on Quality, Less on Marketing

These astute shoppers are looking for specific ingredients to deliver specific outcomes and they will use these key ingredients as search criteria for their next purchase. They appreciate a simple delivery from a company that spends money on quality product focusing most of their resources on what’s inside the bottle. When a product has high efficacy and delivers results, it will build loyalty in these customers. “More bang for the buck” is their mantra and they will scour ingredient lists and pricing to find great value.

3) Be Professional and Innovative

The digital revolution has knocked down the doors of the beauty industry and no longer are there secrets in this profession. In the era of DIY, consumers know about products, devices and hacks that used to be exclusive insider information; and they want it for themselves. Facial treatments are weekly self-care and skintellectuals want products with high levels of actives like Retinol, Vitamin C, AHAs and Enzymes. With on-line industry journals and ingredient research at their fingertips, they are on a quest for cutting edge technology and products with scientifically backed claims.

Impress Your Skintellectual Customers With Private Label Skin Care

Pravada private label skincare and hair care products satisfy the demands of beauty connoisseurs delivering organic botanically based products without any chemical nasties.  Professional strength products that deliver visible results are available for both backbar and retail sales.  Because you choose your packaging, control your marketing, and experience larger margins with private label, you have the opportunity to invest in and sell safe and quality products.  Let our consultants help you choose the right ones that define your personal brand.  Our ingredients are on trend and our fragrance options create a natural aromatherapy experience your clients will remember and want to return to… again and again.  Call our team today toll free at 877.471.3302 or contact us at info@pravada.ca to place your sample order to begin your private label journey.  And welcome to Pravada – Private Label Simplified!

• Sulfate Free
• Cruelty Free
• Paraben Free
• Phthalate Free
• Colorant Free
• Mother Nature Approved

The post How Can You Market to Skintellectuals? appeared first on Pravada Private Label.

You’ve heard of the advantages of developing your own line of private label skin or hair care products:  higher profit margins, a loyal client base, and even a higher rate of customer visits to your spa, salon, or online marketplace.  So, you are ready to dive into the creation of your new offerings and are testing samples, developing a signature scent, and picking packaging.

But first, you need to consider the most critical steps in your line design: marketing and branding. Your defined distinction from other sellers will not only dictate the choices you are making regarding your products but will also determine your overall success in the marketplace.

If you’re wondering how exactly anyone markets their private label skin and hair care products, we’re here to help.

How to Market Private Label Products

Marketing private label products is no easy task. To successfully refine your private label marketing and branding strategy consider these 5 points.

1. Know Your Audience

The answer to this question will help you decide major decisions about, well, everything!  And no, the answer is NOT “Everyone who has skin!”  It is critical to narrow down your niche and target one main group of individuals.

Are you marketing private label products to natural and organic product consumers that are typically in the middle to upper salary ranges?  Or perhaps Millennials that want fun products that reflect their exuberance and focus on hot trending ingredients at a great value.  Maybe it’s Baby Boomers who are willing to pay a higher price point when they see ingredients that will slow the hands of time such as:

• Retinol
• Vitamin C
• Hyaluronic Acid
• Ceramides

Making this initial assessment will help streamline all of your private label marketing and branding decisions, keep your target audience in focus, and increase your chance for success!

2. Know Your Competition

It’s time to research the competition, big and small, and analyze what they do well…and what they don’t!  Focus on how you are different and better than these other companies.  Your goal is to entice your target audience to choose you over them.

Is your target audience busy professional males that want simple, safe, and effective products?  Make sure that your packaging is attractive to both men and women, the copy is straightforward, and the products are easy to use and multi-tasking (think: a foaming wash that cleanses the hair, face, and body).

Know what your customers value and be more attractive to them than your competitors by exceeding their expectations.  Your audience will naturally gravitate towards your offerings.

3. Develop Your Mission and Values

A key component of private label marketing is knowing who you are as a business. This will flow through to all of your marketing materials.

It is essential that you spend time developing what the primary goal of your business is (in terms of serving your customers) and what are the deliverables that your company deems essential to its success.  Your mission and values will shape the physical personality of your business and translate into a tagline, a logo, and colors – all that will support your message.

4. Develop Your Image

With a clear understanding of your audience, competition, mission, and values, it is time to brand yourself.  Start by deciding on a legally available name. Identify a trademark lawyer and have them help you determine what you can use and then file for a registered trademark.

Next, develop several logos and ask your peers to chime in on which one best reflects your mission and values. A unique font should establish your style and be sure to make it easy to read in several different sizes.  Choose your color scheme carefully as color can influence the emotional response of your audience. Research common color reactions, for example, blue exhibits trustworthiness, green summons peace, and red elicits excitement and youth. Carry these colors through your entire business.

5. Stay Consistent and Persistent

Once you have established a brand, integrate it into all aspects of your business.  Stay consistent, so you do not confuse your clients or dilute your message.  Everything from your labels to your website, to your storefront (whether it is brick and mortar or digital), should advertise your values and convey the kind of experience your clients can expect.

To establish the visual recognition of your company, you will need to stay consistent and persistent when marketing private label products. And staying true to your branding message will generate loyalty from your clients creating an abundant business!

Determining your private label marketing and branding strategy is the first step in launching your line. To make sure you check off all the boxes, consider contacting one of our Pravada’s Project Consultants. Our experts can help you brand yourself from initial goals to products, packaging and beyond!

For help with your private label marketing and branding project, reach out to us today!

The post 5 Musts for Branding & Marketing Your Private Label Product Line appeared first on Pravada Private Label.

It’s St. Patrick’s Day and we are celebrating the luck of the Irish…Moss, that is!  According to Pinterest, Irish Moss, also known as Sea Moss, is trending and its pinning popularity is up 380%!  Irish Moss is a trend worth keeping as its benefits to the skin are note-worthy and numerous.  And as a skin care ingredient that can create an instant tightening effect of the skin, it would be an appreciated addition to any skin care line.

Irish Moss is actually not a moss but a species of red algae that grows in the cool Atlantic waters along the rocky coastlines of Europe and North America.  It’s quickly gaining a reputation as the next big superfood right alongside Kale and Camu Camu.  Rich in Vitamins E, A, F and K, it supports strong capillaries and the healing and restoration of tissue.  This can help with dark under eye shadows and can increase skin elasticity.

Potassium Chloride, Calcium, Sulfur and a multitude of trace minerals contribute to clear, healthy skin and have been reported to soothe symptoms of psoriasis and eczema. Sea Moss’s jelly-like extract has a natural moisturizing effect on the skin.  It is also edible making it a powerful superfood that can beautify from the outside in…and the inside out.

Look for this superlative Sea Moss in Pravada’s Marine Complex line:

• Marine Complex Cleanser
• Marine Complex Hydration Crème
• Marine Complex Serum
• Marine Complex Masque

For help developing your unique skin care or hair care line, reach out to our Project Consultants who will guide you through our simplified process of branding your own botanical based line!

The post March Ingredient Spotlight: Irish Moss appeared first on Pravada Private Label.